Magic Leap
L.E.A.P. Con
Credits:
Client: Magic Leap
Creative Lead & Copywriter: Ian Gambier
Creative Director: Nick Paget
Design Directors: Matias Alvarez & Richard Fenn
Head of Production: Ben Brown
MD / Account Director: Alex Wills
Insight
The world’s most secretive startup.
After 7 years in stealth mode, Magic Leap had gained a reputation as the world’s most secretive startup. So when they finally released their first product in the summer of 2018, we had to launch with a bang.
Idea
Take the leap.
Introducing L.E.A.P. Conference: The new stomping ground for the greatest minds in mixed reality. We invited 1,500 tech enthusiasts to join us in LA so Magic Leap could reveal their grand vision for spatial computing. We also launched 5 world-exclusive apps in 24 hours, leading one person to describe the event as “Christmas day for Developers”.
Impact
Insanely happy customers.
59 million social impressions.
40+ news articles.
1,300 Magic Leap demos.
1 space shuttle.
“A glimpse into the future
of mixed reality.”
— Telegraph
“Magic Leap is real and
it’s a janky marvel.”
— Huffington Post