The History Channel
Arenas
Credits:
Client: The History Channel
Creative Lead & Copywriter: Tom Edwards
Senior Creative & Copywriter: Ian Gambier
Executive Creative Director: Ed Warren
Chief Creative Officer: Al MacCuish
Account Team: Rob Punchard & Taylor Tindall
Insight
History can’t compete with the present.
For years, The History Channel has been one of America’s most-loved networks. But in a world of tweeting politicians, social movements and breaking news, history couldn’t compete with the present.
Idea
Champion today’s history-makers.
Before history can be written, it must be made. Our 90 second spot takes the viewer on an epic journey through the modern-day arenas where real Americans are propelling history forward. The polling booth. The house of representatives. The inner-city classroom. The sports field. The war zone. The operating theatre. The amphitheatre. In doing so, we frame history in the present day where it’s a vital part of everyday life.
