Meta Quest
Unbelievably Fun Fitness Is Ready

 

Credits:
Meta Quest
Creative Directors: Ian Gambier, Stephania Silveira
Associate Creative Directors: Bruno Barbieri, Diogo Valim
Group Creative Directors: Robbin Ingvarsson, Kako Mendez
Program Manager: Ryan Pariseau
Marketing Leads: Julio Castillo, Rosalie Gandley

Idea

Not just for gamers

VR is already pretty well established with hardcore gamers. So in order to grow the category at large, Meta had to show people aside from gamers why Quest is worth £299. So we created a global, 360 campaign to position Quest in the world of fitness.

“What It’s Like to Work Out for an Entire Week With The Meta Quest 2”

— Rolling Stone

“Take Your Workouts Virtual With These Meta Quest Fitness Apps”

— The Manual