Meta Quest
Creator Programme


Goat
Account Managers: Hannah MacDougall, Ben Smithies-Casey
Campaign Directors: Olivia Tutton, Tom Bore
Campaign Executives: Elle Kelley, Natalia Goncalves
Paid Social Director: Chris Robinson

Credits:
Meta Quest
Creative Director: Ian Gambier
Group Creative Director: Stephania Silveira
Program Leads: Pascal Meline, Bryony Cook
Social Lead: Bianca Spada

Insight

VR needs a reality check.

After some in-depth research into the category, we discovered that VR was rife with misconceptions. Gamers thought it was too expensive, too isolating, and there was nothing to do. In the case of Meta Quest 2, this couldn’t be further from the truth. So we needed to find an honest, authentic way to set the record straight.

Idea

Mythbusting with Meta.

Partnering with the mighty Goat, we created a year-long creator programme to tackle VR misconceptions head-on. Think VR is too isolating? Join our virtual table tennis tournament. Think it’s too expensive? Try the £299 challenge. Or think there’s nothing to do in VR? Meet the creator who spent 24 hrs in the metaverse.

 

Impact

Category domination.

  • Worked with 60 creators and counting.

  • Over 40 million combined video views.

  • Went viral 8+ times on TikTok.

  • Meta exported the program to North America and beyond.