Insight

Football can bring out the worst in us.

Euro 2024. Southgate’s last chance to add a second star to the shirt. But as the England and Scotland national teams headed out to Germany for the 17th European Championship, the mood across the UK was hard to gauge. Would we do ourselves proud? Or would the headlines be dominated by reports of racism and hooliganism like bygone tournaments?

Idea

Pass the mic to real football fans 🎤

EE teamed up with (HP-like-the-sauce) Harry Pinero to hear stories of proud support throughout the Euros. We covered the length and breadth of the UK, talking to all sorts of fans, conjuring up a spirit of pride. We danced. We cried. We ate haggis and immediately regretted it. Then we topped the whole thing off with a trip to Wembley and Central London to get score predictions ahead of England in the final 💔

Impact

One. Proud. Nation.

17 videos in 4 weeks 🤯

140M views 🤳

500K social engagements 👍

EE’s most successful Euros on social 📈